You can achieve online marketing success if you put the time and dedication to educate yourself about the different online marketing strategies and take charge of your online efforts. If you put up a website, Facebook page and twitter account just to leave it alone and never come back to it, failure will soon follow you and most people blame some obscure evil internet god, where you think you got too late into the game, that you are not a 22 year old Harvard genius or that you are just unlucky. Believe me many people go through this, only to come back years later regretting all the success they would have had accomplished if they only had stuck with it.
Your online marketing needs a great image: starting from the colors you choose for your logo and the font you use in your website, your online marketing message has to be clear. Remember will all the clutter that most people see on the media everyday oftentimes less is more. Forget the flying color letters and loud funky music on your website, chances are its just going to get mixed with the sweet soft online radio station of your customer and you just made her close her browser as fast as she could. Remember to put the same creative elements on all your marketing materials as you do in your website so you can create what is called a business brand.
All about hosting and domains: today millions of domains are registered every day it’s not as easy as it used to be to find a good domain name for your business, keep in mind that there are many different online marketing strategies that can be improved by having a good domain name for example if you have a domain that includes the correct keywords for your business this will eventually help you with your search engine optimization efforts. Also keep in mind that hosting is very affordable nowadays back in the day I remember having friends pay over $50 a month for basic hosting service. Today you can get a internet marketing company hosting service with all the necessary tools for your website at a low monthly cost.
Step 2: Establish your online brand
Website design: Don’t be fooled by some of the larger companies that tell you that web design is an obscure world of code wizards and design goddesses. With the advances in today’s online technologies is fairly affordable to have a great and effective website designed. Don’t take me wrong, I’m not saying find your 17 year old nephew to design your website as I’ve seen before, or to go to craigslist and find that $20 web designer that will create your online masterpiece, this will shortly result in online marketing failure. All I’m saying is that you don’t have to spend 5 or 7 thousand dollars to get a very effective and appealing website.
It’s all on the content: Don’t follow the same error of many small business owners when they start creating a website where they put all the time and energy finding the right colors, the perfect logo on all the awesome images for the website but they neglect to create the best copy and content for their customers to read, after all most people go online to find useful information. Not only this but shortly when you discover the wonders of search engine optimization you will cheap seo company find that the content on your website is a key factor in your online marketing efforts. If you don’t feel as creative as you were in your junior high poetry writing class, i highly recommend finding someone who can help you create compelling content for your site.
Communicate your offer: Many companies get distracted and use their website as a tri-fold brochure. Make sure you find the single reason why someone will visit your site and clearly give your visitors what you have to offer. It could be a simple contact form for more information, a sales video or a well put together sales page with an integrated online payment, whatever it is make sure you clearly tell your prospective customers what you offer and what action you want them.